Hybrid Logo

A few weeks ago, I saw this logo as part of Chevy's new environmental marketing stance. It was among several other logos that made no visual sense to me and I had to turn to the next page to figure out what they were. I'll post more on those later).

The thing that first struck me about this logo is the Silver X, and I didn't know the whole logo was supposed to be the letter H. After the X I saw the arrows and thought that someone was stealing a page from the FEDEX playbook.

Here are too important notes to remember: It's much easier to bash a logo than to come up with one. The logo you see is not always the best one presented by the designer, but the one chosen by the client. A designer may come up with dozens of ideas, and big companies will often solicit several companies for ideas. Then the client will use bits and pieces from each logo until they find what they are looking for.

So you've got green, you have tire shaped patches and arrows signifying motion. But as you can see, it really only works when placed with the rest of the body copy.

I think it works as a good header, but poorly as a stand-alone logo.



You can find a HUGE collection of specific car logos at
Cartype.com