6.14.2005

A Surprise Visit from an Old Friend

I hate Advertising, I mean really, really hate Advertising, which is weird considering I work in the field. I go to the point of doing my best to No Logo my life, with very few exceptions.

Late last week I was called to a company meeting wherein we were told that we have a huge pitch coming up in 2 weeks, and any and all ideas for The Big Client would greatly be appreciated. The President of our company began to speak in Advertising Blah, Blah, Blah, but I immediately tuned it out, borrowed a pencil from my neighbor at the table, and began scribbling like mad as Advertising Ideas began rushing into my head. I came up with at least 10 or so concepts for the Big Project.

It occasionally happens; when the tumblers fall into place, unlock the door and a shitload of ideas fall into my mind, nearly formed. It happened with my book, the Simpson's Script, now this. I want to say that it is because I want to help the company out because a successful company hopefully means a secure job. But the ideas were too immediate for any kind of rational process. The ideas came because the ideas came. Period.

At my most basic core, I'm just an average Schlub. I have an average physique, an average intelligence, less than average coping and communication skills, but occasionally I get to shine as a conduit for something else.

I can't rightly say what that would be or where it comes from. Is it a Collective Unconscious, a higher being, or does it just come from me and only me? The answer I could come up with would be a snapshot of where I am at that time. It could easily change with conviction the next hour. So I have to choose not to decide.

I am the Avatar of Creativity. My source is Everywhere and Nowhere. I Manifest at random and may occasionally be courted if fed new concepts, but the payment is always hard work.

It's the payback that might explain why the fully manifesting ideas come so rarely. I'm a lazy man, given to the pleasures of the flesh. Hard work does not come easy to me, and very often the effort put in does not equal value paid back. As things go now, I've been diligently practicing my guitar several hours a week, nearly every day. While I am in no rush, I have seen improvement. I have hope that I will again receive a visit from Creativity when I am finally ready to begin writing songs one day in the distant future.